Our goal is to empower women- and minority-led businesses by providing a platform to pitch their innovative products and services. Participating startups are competing for access to funding, mentorship and the NFLPA’s unique assets which may include group licensing rights.

This year the event will be hosted virtually during the week leading up to Super Bowl LV. This event also features athlete-driven panels around investment, entrepreneurship, innovation and diversity, a young entrepreneurship award, the opportunity to connect with attendees and much more!