Ureeka is a Community where small businesses gain unprecedented access to the expertise needed to grow their business. Ureeka enables access to a collaborative community, shared best practices, and a specialist marketplace. The Ureeka mission is to democratize economic opportunity by enabling community AND by reducing the risk associated with growing a small to medium business (SMB).
Prior to Ureeka, David Led Data & Analytics for Facebook’s Emerging Businesses (including Watch, IGTV, Instagram, Publisher Solutions, Games, Developers, Community, etc). David is also a founding member of the Facebook Community Boost program and responsible for much of the SMB strategy at FB, including creation of the “Ignite” program and FB’s efforts to help small businesses grow beyond just FB walls. He is a Facebook veteran, formerly running Measurement, AdTech, Audience Network and Identity at FB. David is a seasoned executive and industry expert on digital monetization, consumer trends and adoption with a long history leading strategy to execution around data, privacy, measurement and product development. His depth of experience in complex search, social, mobile and video platforms combined with his tenure in the digital economy give David a unique blend of tech and business acumen.
Prior to Facebook, David was the CEO of Aggregate Knowledge, (Acquired by Neustar), the industry’s leading enterprise media analytics & DMP. Other experiences include; Microsoft, where he was General Manager of Microsoft adCenter and Search Strategy; and SVP of Quigo Technologies Inc. (Acquired by AOL). David is an active angel investor and board member.